Making Money Online

Pay per lead (PPL) is a method of marketing that enables an advertiser to receive membership or advertising services in return for paying per lead received from the marketing venue used. It can be compared to PPC (pay per click), PPS (pay per sale) and PPA (pay per acquisition) advertising methods that require the advertiser to respectively pay for clicks, sales and actions generated through a marketing venue.

The cost associated with each lead purchased by an advertiser or vendor utilizing PPL marketing, is referred to as Cost per lead (CPL). Pay per lead services either charge clients for all leads received, or more commonly vet leads against a qualifying checklist to ensure a consistent level of quality. Pay per lead services are often delivered through existing pay per click affiliate channels, or increasingly through specialist lead generation companies.

These lead generation companies often pass leads on to multiple suppliers in order to provide the buyer with several quotations for comparison or on an exclusive basis.

From Wikipedia, the free encyclopedia

1. Provide unique content. You often hear people say that Content is King. This is a half-truth. Content is not King, Unique Content is. Give your prospects good informational content that really is targeted to help them. It is fine if you come across a few good articles and decide to post them on your website to add value. But be sure to obtain the permission of the original content writer.

2. Holistic website theme. The whole theme of your website must flow well throughout the page. This means that the graphics and logo must blend well to project a natural and professional look.

3. Make sure your content is printer-friendly. People like to read offline as well. So make it easy for them. When they are reading, they should see your website link at the bottom of the page. This gives them a chance to come back again.

4. Create easy to navigate pages. A site map is useful. Organize your pages into nice categories so that it is not frustrating for your readers to find what they want.

5. Offer free stuff on your site. Freebies are always popular and well received. You are basically creating value for your prospects to encourage them to spread the word about your website. Did you remember how you found out about a certain free resource because you heard it from someone else? This is by far one of the most effective affiliate marketing secrets.

6. Make all your website links clickable. Always test them out first so that there are no broken links. Broken links are breeders of lost opportunities.

7. Build a FAQ page if you are selling your in-house products. Brainstorm and come up with a list of probable questions people might ask. This is to help your prospect better understand your product. Affiliates fail to realize that it can be used to presell as well. FAQ page also saves you time in answering product-related queries.

8. Make it convenient for your visitors to contact you. A Contact Me page is better than just leaving your email address.

9. Allow your visitors to comment at your website. People love to contribute their opinions. Creating a platform like this encourages discussion. This builds interest and buzz.

10. Promote your site by building links to your website. Exchange links with other related websites or buy them. What you are doing is creating a thematic web presence.

Applying these top 10 affiliate marketing secrets would not only bring in tons of visitors but improve your affiliate sales. One last advice is to constantly update your website with fresh and informative content so that you would receive repeated visitors and customers. Make them happy and they will make it worthwhile for you.

Article Source: http://EzineArticles.com/?expert=Davion_Wong

Download ----> Secrets Of Affiliate Marketing

1. Trade links with other web sites. They should be related to the subject of your web site. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc.

2. Start an e-zine for your web site. When people read each issue they'll be reminded to revisit your web site. They'll see your product ad more than just once which will increase your orders.

3. Form an online community. It could be an online message board, e-mail discussion list or chat room.When people get involved in your community they will regularly return to communicate with others.

4. Write articles and submit them to e-zines, websites and magazines that accept article submissions.Include your business information and web address at the end of the article.

5. Give away an electronic freebie with your ad on it. Allow your visitors to also give the freebie away.This'll increase your ad exposure and attract people to your web site at the same time.

6. Combine your products or services into one big package deal with other businesses offerings. You could share a web site and advertise the package deal; which means double the traffic.

7. Submit your freebie to the online directories that list your particular item or service for free. If you're offering a free e-zine, submit it to all the free e-zine
directories on the internet.

8. Participate on message boards. Post answers to other people's questions, ask questions and post appropriate information. Include your signature file at the end of all your postings.

9. Exchange classified or sponsor ads with other free e-zine publishers. If there is a huge subscriber difference between e-zines, one can run more ads to make up for it.

10. Post your ad on free advertising areas on the internet. You can post it on free classified ad sites, free for all links sites, newsgroups that allow ads,
free yellow page directories, etc.

Stone Evans, The Home Biz Guy